Customer PR Programs Pay Off For Tech Clients

August 11, 2011

By Melissa
As we've recently noted, one of the best bangs for your PR buck comes from broadcasting the voices of your satisfied customers. When organizations include customer delight programs within their strategic public relations plans, great things can happen. Below, we share with you some success stories, built around the accomplishments of those who use the technology we promote.
We worked with EqualLogic before its acquisition by Dell for $1.4 billion in 2008. Metis qualified more than 300 of EqualLogic's happy users and infiltrated scores of industry and vertical publications with their stories. EqualLogic became well-known for its customer delight program, which articulated the value and ease of use of the company's products to a wide audience.
We've worked with Embotics since the rollout of its virtualization management platform in 2006. Embotics' burgeoning customer delight program kicked off big with a great piece on customer Aston University. The customer told SearchServerVirtualization why Embotics was a better choice than the dominant market leader, a statement that holds far more weight coming from a user than from a vendor.
SundaySky makes video simple for e-businesses, and we knew users could tell that story most powerfully. One such customer, Sawbuck Realty, has thousands of online real estate listings for four major cities. The company bet big on video. Sawbuck has shared its success story with multiple outlets, not only declaring the value of the technology solution it purchased, but also positioning itself as a thought leader in its own industry.
TransPerfect provides global language and translation services and technology for marketing materials, websites and social media. The Girl Scouts of Northeast Texas chose TransPerfect to help it reach the growing Spanish-speaking population of girls in its region. Both Forbes and USA Today picked up on the news value in the GSUSA story, covering the ways in which the customer uses the client's technology to meet its organizational mission.
How do you help customers tell your story?

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