Is it time to dust the cobwebs off your PR program? Even in the season of ghosts and ghouls, you shouldn’t have to endure frightful PR practices. If your team is telling you terrifying stories about PR and marketing campaigns that can’t be measured, or the activity you’re seeing is so old school it feels haunted by ghosts, it might be time for a change. Before you head out for your Halloween celebrations, take a look at the PR & marketing tricks to watch out for, including:
Getting wrapped up like a mummy in industry jargon;
Hoping for nine lives to keep you going through negative interviews; and
Settling for campaigns built on outdated definitions of PR.
Check out “Scary PR: 10 signs you’re suffering from frightful PR practices” to learn how to diagnose and escape bad PR programs.
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