Top elements to keep in mind for media discussions
Tips for follow-up and promotion
What should you be prepared for?
In the 24-hour news cycle, the media will work around the clock to get to the bottom of a story. You need to be prepared for anything and everything when starting a relationship with a reporter or media outlet. The goal is to provide insight, facts and information that benefit the readers of the article. Your media outreach should be in service to educating and informing your audiences and not just a chance for you to get your picture or quote in a story. Lead with positive intent, do your homework and forge ahead.
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