How to set up your PR and ABM team
The steps for gathering sales intelligence and how to identify your top accounts
How to design your PR and ABM workflow
How do you ensure a successful sales and marketing partnership?
It’s imperative to have real-time, transparent communication between the sales and marketing teams throughout the ABM campaign. Most organizations segment and divide the target accounts and contacts among the sales owners based on expertise, connections or region. Regardless of the account ownership and workflow, the primary fundamentals for marketing and sales remain the same: marketing attracts the target; sales nurtures and closes it.
Learn how to run a successful ABM and PR program.
We’ve got you covered with our Accounts Based Marketing Guide.