By Justine Boucher, Kate Connors and Derek Reimherr
If you’ve been telling anyone who’ll listen why you “want to be the very best, like no one ever was,” you might be sharing a boat with our teammates – trying to manage your addiction to Pokemon Go.With its augmented and virtualreality elements, the game shows where the tech industry’s heading. It also compels users to take a step back and recognize the teamwork, strategy and collaboration at the core of the Pokemon universe. We put down our phones to consider which Pokemon would make the best team players in a marketing agency.
Below are our top candidates:
Eevee is an adorable puppy-dog Pokémon known for its ability to evolve into different forms, depending on its trainer’s preference. Eevee’s knack for adaptation is crucial in marketing and communications. There are days – and hours – when our team transitions from advising clients about lead gen and content development to managing crisis communications, and flexibility is necessary to keep priorities in check and ultimately reach strategic goals.
Snorlax is the biggest Pokemon and the one most likely to be asleep. In the busy marketing world, we sometimes forget to stop and reset. Snorlax would remind us it’s important to step away from your desk and rejuvenate so you can do your best work.
Pikachu is perhaps the most famous Pokemon. American audiences recognize this mouse as the electrifying hub of the ‘90s cartoon’s core group of friends. A strong-willed lightning creature, Pikachu refused to be constrained in a Pokeball, fostering a trusting bond with its trainer instead. Trust is a top priority among stakeholders in any business – especially in the communications industry, where relationships with press and influencers are a key part of demonstrating authenticity and securing buy-in from customers.
Spearow is a sharp-eyed flying Pokemon. Equipped with quick attacks and the ability to kick up gusts with its wings, we’d definitely want this fast bird on our team. Companies have to anticipate market shifts and pivot quickly to stay ahead of their competition. If something’s not working, you’d task your team’s Spearow with changing tact to stay agile.
Abra, Kadabra and Alakazam are psychic Pokemon that evolve into one another as they level up. They can predict the future, communicate telepathically and even teleport. Could you imagine the ability to navigate crisis communications from a place of prescience? Staying one step ahead of your industry (and your competitors) is part of every marketer’s job description, and with any of these players on our team, we’d always have a sixth sense about the next big thing.
Charizard is nearly as iconic as Pikachu for any ‘90s Pokemon fanatic. Who doesn’t love the power this orange, fire-breathing dragon exudes? Followers of the TV show will remember that when Ash’s Charmeleon evolved into a Charizard, it became a willful, stubborn ally, unwilling to do battle until he perceived his master as a worthy companion. In the marketing world, we covet team members who dive into their work with everything they’ve got. A co-worker like Charizard would own the day like no other.
A true Pokemon trainer is on a mission to catch ‘em all. However, in a fight, you can only bring six of your star players to the field, which requires strategy and balance to defeat the competition. Which Pokemon would you want on your side?
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