SaaS Marketing & PR
Speaking to industry insiders is not enough. Reaching buyers is essential.
SaaS Growth PR Excellence
Even with today’s unpredictable market forces, analysts predict that 2023’s SaaS spending in the enterprise will top $195 Billion in 2023, up 17% from $167 Billion in 2022 (Gartner). In addition to increasingly constrained budgets and lowered VC spending, there is newfound scrutiny on SaaS companies to perform and demonstrate a profitable path.
For over a decade, we’ve partnered with SaaS companies to highlight their business value. In those days, buyers were early adopters, but today, building brand awareness in technology circles has almost become table stakes.Work With Us
It's been a pleasure working with Metis. We were looking for an agency with a candid approach to PR, that could objectively look at our goals, and provide honest advice on how to achieve them. This, combined with the team's creativity and strong journalist relationships, has helped us achieve the type of coverage we've previously struggled with. We're excited to continue building on this traction.
- LISA CHAIKIN, VICE PRESIDENT OF MARKETING, AWIN
We're Here to Help
The pool of SaaS buyers has expanded and shifted, with market-specific tools becoming increasingly relevant. Thanks to specialized offerings for legal, healthcare, education, financial services and beyond, evangelizing to the evangelists is no longer enough.
SO, while we always invest in relationships in technology circles we also invest in speaking the language of your customers. Your prospects. Most of whom are not technologists.
Our SaaS marketing and PR services include:
Other brands we've worked with: