5 Tips to Find the Best Podcast for Your Brand Messaging

I’m a huge fan of podcasts. If I’m walking the dog, doing the dishes or even just driving around running errands, you can bet I’ll be listening to the latest episodes of my favorite shows.

And I’m not alone. This year, 51% of people over the age of 12 in the U.S. have at least listened to a...

All Posts by Jeff Miller

As public relations (PR) and communications professionals know, senior executives are busy. So much so, the limited contact you have with them is an occasion to show your value. If you use an agency, you also want to make sure execs see the services that you’ve enlisted are worth the expense.


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You’ve just started as the head of marketing, and you’re eager to impress the CEO. So, when an email arrives requesting an executive interview for MSNBC, you’re over the moon!  

Hold up.

There are plenty of scammy, pay-for-play outfits out there that will gladly take your money in exchange for a...

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