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Challenge

With a strong history of expertise helping clients with IBM infrastructure and other trusted enterprise technology partners, KeyInfo wanted to diversify awareness of its range of service offerings as well as develop existing IBM relationships for upgrades and revenue growth as part of its partnerships. Metis worked with KeyInfo to pursue co-marketing programs with major partners (IBM, HPE, VMware, etc.) and develop new content that addresses enterprise IT pain points, drives awareness of new partner initiatives and supports KeyInfo’s sales efforts for new revenue opportunities.

Metis focused efforts on KeyInfo’s blog as an awareness and resource hub, helping to develop content to provide thought leadership on cloud migration, object storage, backup and disaster recovery and other pillars supporting KeyInfo’s main business lines. The blog serves triple duty, delivering industry insights and commentary on partner initiatives, educating customers and prospects on new capabilities and projects they can pursue with KeyInfo, and driving traffic to additional website assets to encourage conversions and shared revenue opportunities for KeyInfo and its partners.

Results
New collateral promoting enterprise offerings with HPE, VMware and IBM, increasing awareness of KeyInfo’s diversified partner expertise
Increased sales support for KeyCloud service by promoting new partner initiatives and KeyInfo’s proprietary capabilities
60 %
Increase in traffic to KeyInfo’s partner pages
Existing client expansion through content education encouraging additional IBM and KeyInfo service upgrades
 
About KeyInfo
KeyInfo
Company:
Enterprise IT and cloud service provider
Industry:
Data center
Location:
Agoura Hills, CA
Website: