Why Tech Brands Should Join Pinterest

February 11, 2012

Since its recent launch, the social scrapbooking site Pinterest has witnessed explosive growth in terms of the number of users and the amount of referring traffic. (And, keep in mind that new members can only join by invitation.) If you're one of the few people who haven't yet heard about Pinterest, the site is basically an online pin board where users can pin images and videos of interest to share with other users. The site has a large female user base, and much of the content focuses on decorating, fashion and food. But don't let that deter you if your business fits into another market.

Companies – no matter their industry – can use the site to promote a lifestyle associated with their brands. Smart brands are creating a curation of images of their products, quotes that align with their core values, behind-the-scenes office tours or representations of employee interests.

Now's the time for marketers to develop a presence on Pinterest, so we've pulled together a list of the best resources to get started:

While you're at it, check out some brands making the most of Pinterest:

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