When You Have to Jazz up Your PR, Marketing Content

August 17, 2013
 

By: Rebecca
If you've ever written or designed a piece of content for someone else, you've probably heard something like this at least once:
It needs more oomph.
It's not sexy enough.
Can we jazz it up?
These are all fair requests, but the fact that they're fair doesn't make them any easier to deliver. No matter your strengths as a content creator, you can't get inside someone else's head. So what do you do when someone asks you to spice things up – and they can't define what that really means?
Check out a few tips we shared on the topic last week over at Ragan's PR Daily.

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