What Your PR Team Should Tell You About SEO

By: Rebecca
When Metis wrote an article about PR and SEO last month for MarketingProfs, it seems we touched a nerve. Google is taking a hard line on how marketers use anchor text in press releases, and it's opening up a discussion about what traditional news announcements are good for, how companies can make smart content decisions to help them get found online, and where the practice of search engine optimization is going.
We raised the question, “With little SEO value left, are press releases still worthwhile?” The answer has everything to do with relationship building and PR and content strategy. Check out the full explanation here, and let us know your thoughts.