What Can PR Do for Small Businesses?

March 1, 2012

By: Meaghan

“When is it too early for startup companies to begin thinking about public relations (PR)?”

The answer to this question is, “The sooner the better.” Often times entrepreneurs and startups say they don't have the budget when it comes to PR, but it should be at this point that the entrepreneur or small business owner decides to learn the basics of PR. It's important for an entrepreneur to understand how PR is different from advertising and how it can benefit his business. Unlike paid advertisements, PR helps to secure positive coverage in the media.

While I was attending the fourth Northeastern Entrepreneurship Expo (NEXPO) last week, this question immediately came to mind. Many companies at the expo were heading in the right direction, but it seemed they could use some guidance along the way.

When starting out small, it's still important to tell targets who you are and what your company does. So what can PR do for your company?

  1. PR experts assist a company in creating awareness in the industry. A PR expert can help a business position its product or service as the next best thing and create public recognition. This is backed up by research and industry audits.
  2. In addition to media relations, PR can assist you and your company with awards, events and case studies. In addition to assisting with traditional media, many agencies also encourage their clients to use social media such as Twitter, Facebook, LinkedIn, YouTube or Flickr.
  3. PR professionals can work with your company and its customers to generate third-party support and credibility within the media.
  4. With which kinds of campaigns can PR assist? PR can do some of the behind-the-scenes work for demos, how-to videos and other influencer campaigns.

How is your company trying to connect with potential customers?

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