Top Four Popular Song Countdown for PR Pros

September 24, 2013

By: Kathryn
Does your local station do a countdown each night on the most requested songs of the day? Now, most of the time the DJ asks listeners to keep track of the songs to call in and try to answer a question about this list. Well, I have good news – there will be no quiz or contest with this blog; you can keep your pencils down. Rather, here is my impression on how some recent, well-played songs on the radio pertain to PR.
4. Jason Mraz, “I Won't Give Up:” Persistence is the building block for all PR activities. A persistent PR practitioner will power through obstacles and objections to secure that goal coverage or create that piece of golden content for the website. Or as Mraz sings: “We didn't break, we didn't burn, we had to learn, how to bend without the world caving in.”
3. Nelly/Florida Georgia Line, “Cruise:” PR cruising is a crime – your PR team must be active throughout the year, regardless of summer or holiday breaks, avoiding the temptation that this song talks about: “You make me wanna roll my windows down and cruise…”
2. Sara Bareilles, “Brave:” By empowering and encouraging CEOs to be brave and take a stance on market issues, companies can provide thought leadership through contributed content or social media engagement, similar to how Bareilles sings: “Say what you wanna say; And let the words fall out." (Tweet this quote.)
1. Katie Perry, “Roar:” On the PR front, at one point or another you might have been that quiet mouse, like in the beginning of the song, but you got tired of being told “no” by reporters and you start singing, “You hear my voice, you hear that sound; Like thunder gonna shake the ground.” With persistence and compelling story ideas, you can roar loudly – and effectively.
Are there other songs that should be on this list? Why do you feel they pertain to PR?

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