The average startup founder could divide his time into dozens of buckets. He needs to build a team, pitch investors, scope out the competition, carve out a product roadmap and get the attention of influencers. With so many demands competing for his time, an entrepreneur could easily run from one thing to the next, wearing himself out but accomplishing little.
When it comes to launching a new company, founders should focus their startup PR and marketing efforts on the three C’s:
Check out “The Three C’s for Startups” to learn how to craft effective messaging, infuse it into useful, engaging content and earn the validation of early customers to confirm your value to the broader market.
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