The SEC Football Guide to Market Domination

January 10, 2013

By: Rebecca
In describing Monday night's blowout Bowl Championship Series (BCS) game between Alabama's Crimson Tide and the Fighting Irish of Notre Dame (final score: Alabama, 42; Notre Dame 14), the New York Times' Greg Bishop wrote, “The game itself brought to mind a famous quote from Mike Tyson. Everybody has a plan, he said — until getting punched in the face.”
No doubt, that's about what it felt like to Notre Dame and its fans. By halftime, Nick Saban's Crimson Tide had 28 points and Notre Dame's Brian Kelly was telling an ESPN reporter, “It's all Alabama. We can't tackle them right now and… who knows why. You know, they're big and physical. I guess I do know why.” D'oh. (See: media training.)
After Alabama's three national championships in four years and a total of 17 BCS wins for Southeastern Conference (SEC) teams it's time to look at what the SEC and this year's champs can teach us about total, relentless market domination.
1. Give it all you've got from the first minute and don't let up – ever. It would have been easy for Alabama to phone it in during the second half. But dominant entities give everything, all the way through, without taking a break (and without giving competitors a chance to catch up).
2. Don't rest on your laurels. Sports fans and pundits spent the days after the game talking about a modern Alabama football dynasty. A stoic Nick Saban spoke mainly about next year's team. It's great to bask in your success, but ultimately, you have to keep repeating it unless you want a competitor to grab it from you.
3. Surround yourself with tough competitors who push you to be better. The SEC plays serious football, and its teams spend the season getting better and better – or getting weeded out. Want to be the best? Test yourself against worthy rivals.
4. Foster brand evangelism. If you drive through the South, you'll see why Saban doesn't have to jump up and down over this win; the fans do it for him. Wrapped in houndstooth and flying crimson flags from car windows and homes, this brand's biggest boosters show their devotion daily, giving a lift to an organization that leads its market. Roll Tide.
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