Managing a team and instilling your company's culture within the team is a daunting and never-ending task. One of the best ways to adopt new managerial skills is to learn from those who have already succeeded – and maybe failed a few times – to evaluate what worked, and why it worked when it did. Imitation is the sincerest form of flattery, right? On that note, let's follow the advice of some well-known, well-respected leaders. Lead to a new direction. Charlotte Beers, tasked with heading up Ogilvy & Mather Worldwide, needed to set the new course and lead her team along. How did she do it? Beers says, “The secret ingredient to that is what I have [labeled] artful communication — that you have personal clarity, that you can speak in a memorable way, and that you have enough personal conviction and commitment that you have high persuasiveness about your communication. And if you don't have those three things – clarity, memorability, and persuasiveness – you're not leading, anyway.” Ask for help. Foursquare's co-founder Dennis Crowley may be the CEO of one of the hottest social startups, but that doesn't mean he is the best across the board. To make sure he has the support he needs to lead Foursquare to success, he says, “I learned early on not to feel badly about reaching out for help, and not to feel embarrassed about saying that you're in over your head. Early on, everyone in the organization became really comfortable with the idea that if there's something you can't do, just talk to someone about it or find someone to help you.” Hire the right people. Sometimes, great leaders can spin straw into gold, but those that can hire golden teams from the get-go will ultimately win. At Virgin, Sir Richard Branson said he “hired friendly over experienced.” His hiring thought process goes something like this: “We find brilliant people to run it, give them a lot of freedom to make mistakes, and don′t second guess them all the time.” Inspire the culture. You can't create a company's culture overnight, but you can help foster its development and make your company a place that inspires employees to achieve great things. In “Rework,” Jason Fried and David Heinemeier Hannson write, “Rockstar environments develop out of trust, autonomy and responsibility. They're a result of giving people the privacy, workspace and tools they deserve. Great environments show respect for the people who do the work and how they do it.” In the words of Richard Branson, “screw it, let's do it.” Go forth and lead. Can you lead a team to conquer the PR world? Talk to us.
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Brand Voice - An Essential Part of Brand Messaging Strategy