Take a cue from Mark Ruffalo: Turn passion into action

March 11, 2014

Image credit: HuffPostLive

Recently, we’ve had the opportunity to work with our Water Defense client to raise awareness for a clean water initiative it is working on with Cape Cod Community College. Our experience has reinforced one of our core beliefs at Metis – passion matters. And when harnessed, passion leads to action. We were reminded this week why we do what we do, as we helped this organization promote its mission to keep communities informed about what is in their water and what they can do to help keep it clean.
Mark Ruffalo started Water Defense out of a sense of responsibility to Americans who are being denied access to clean water and don’t feel that their elected officials are doing anything to help them. It is an issue he felt compelled to shine a light on by leveraging his recognition as an actor and director. He has also pulled in people who are passionate about the cause, such as Water Defense Executive Director John Pratt and Scott Smith, inventor of OPFLEX. At the event at Cape Cod Community College, Ruffalo said, “I’d rather work with 10 committed people than 1,000 people who aren’t passionate.” This statement exemplifies our approach at Metis.
Some PR agencies court unrestrained staff growth, but we’ve found it more effective to work with a dedicated, carefully chosen team rather than risk working with a massive workforce that doesn’t share our vision. Our team is just as passionate about our clients’ missions as our clients are. It’s what drives us to help these companies make a difference in the world by telling their stories – whether that difference is impacting the environment, simplifying a business process or securing our nation’s critical infrastructure. We also get real and are not afraid to have the hard conversations needed to make a client’s message and objectives stronger.  Anyone can take the easy road and tell you what you want to hear, but a true PR partner challenges you to be the best you can be.
If you are an entrepreneur, business leader or non-profit founder, odds are that you believe in the work you are doing. When you are ready to share your story with the world, we recommend finding a PR partner that believes your story is one that deserves to be told.
Get started by learning how to give a good media interview here.
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