Startup Technology Success Hinges on Persistent Public Relations

November 12, 2010
 

By Erin
In early 1986, my dad was advised by a friend to invest in a startup called Microsoft. My dad's friend was certain that this “Microsoft” company would change the movement of our society and eventually be worth millions, if not billions. At the time, my dad was interested in investing in his children's future and he thought Microsoft would be the perfect solution, but my mom was in need of a new washer and dryer. I think you know the outcome of this story.
I recently remembered this after I read “Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal,” and I started thinking about how my dad's friend first heard of Microsoft. He probably read a story in Technology Review or some other tech magazine. And more than likely it was a public relations professional who pitched Microsoft to these publications. That PR professional didn't give up when the journalists didn't care to hear about Microsoft at the very beginning. That PR professional was determined to spread the word.
Every day, thousands of startup companies develop products and solutions they consider to be the next best thing. Amidst the layers of competition, many of these startups find it difficult to develop the exposure they need to become successful. This is where a solid PR firm fits into the equation. We get the word out there for our clients.
Why do PR professionals work with startup technology companies? We like a challenge and the satisfaction that comes from making the difference between a company that becomes the next Microsoft and one that might have been great, but remains unknown.
Thanks to the help of the PR professionals who first pitched the story of Microsoft, my dad's friend went on to become a multi-millionaire. My parents, on the other hand, spent 20 happy years with their washer and dryer.

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