By: Elizabeth When tackling your search engine optimization strategy, start organically. Your plan should include researching your target audience; generating awesome, original content; sharing and engaging across social media channels; and generating earned media. Once these pieces are in place, it's time to measure your success, tweak your approach and improve your results. This is where an SEO tool comes into play and can become your best friend. When it comes to SEO tools, though, there are many fish in the sea, and the process of choosing the right one for your biz may be overwhelming. To help you determine your perfect match, we've highlighted some of the best ones available. Moz: Moz covers keyword research, link building and site analysis all in one package. It boasts effective link-building tools, on-page analysis and a large database of links and authority metrics. The top attraction of an Moz Pro account is access to Linkscape data, featuring an index of backlinks across the Web via its Open Site Explorer tool or through an API. A Pro membership also comes with “Pro Perks.” These extras include discounts on related services, such as A/B testing platforms, social media tools and tickets to industry events. RavenTools: With RavenTools, users get everything under one roof. You can manage keyword research, search advertising, link building, competitive analysis, social media analytics and basic reporting all in the same place. However, some reviews suggest it does not delve as deeply into each of these fields as individual tools would. For those who want an at-a-glance idea of how campaigns are progressing, RavenTools belongs on the shortlist. Note: In early 2013, RavenTools removed the keyword rank tracking feature of the system in order to bring it into compliance with the Google AdWords API Terms of Service. HubSpot: HubSpot incorporates all things SEO into one package, from content creation and traffic generation to analytics and conversion. Despite complaints from users that the keyword research feature is weaker than other options, the tool is popular thanks to its start-to-finish guidance through the marketing funnel. SEO PowerSuite: SEO PowerSuite is a set of four different applications with specialized functions. Link Assistant, SEO Spyglass, WebSite Auditor and Rank Tracker each have a specific target area of SEO on which they focus, which is ideal for those concerned with a single aspect of SEO. If you're in the market for a dashboard that allows access to all of your metrics at the same time, an all-in-one application is a more suitable choice. What are your favorite SEO tools?
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