PR Pros CAN Work Fewer Hours and Still Be Successful

July 5, 2011

By Melissa
Do you ever wonder what it would be like to work fewer hours in a business where you need to be available 24/7? For some of us PR flacks, it takes 10 to 13 hours per day to cater to clients, speak with the media, mediate calls and e-mails, write content and deal with company crises. Well, last month, Aimee Groth at Business Insider delivered a perfect overview of how to work fewer hours and still be successful in her article, “Why Successful People Leave Work Early.”

I've learned that one of my strengths that clients, colleagues and contacts respect and rely on is my quick responsiveness and ability to get things done in a timely manner. But Groth writes that in order to leave work early and still be successful, you need to stop checking your e-mail every two minutes and answering every phone call. She writes, “according to a study published in the Psychological Review conducted by Dr. K. Anders Ericcson, the key to great success is working harder in short bursts of time. Then give yourself a break before getting back to work.” This approach is also cited in Timothy Ferriss' New York Times bestseller, “The 4-Hour Work Week.” He discusses how 80 percent of outputs come from 20 percent of inputs.
Can that be true? I actually think so given the research behind this philosophy. In fact, one marketing professional, Pete Williams of Preneur Group, confirms this with a sea of case study testimonials he mentions during a video on YouTube.
Therefore, my goal for the next year is to embrace this theory and live by the following tips for working less while remaining effective:

  • Beat distractions and focus
  • Stop procrastinating
  • Keep meetings to 15 minutes
  • Leverage technology and strong industry relationships
  • Be accessible but not psycho about responding

Who's with me?

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