[rev_slider JasonMraz][spacer height="30px"] By: Kathryn I have come to the realization that I am addicted to commuting. Over the years, my drives between the office and home have ranged from one to two hours. During these long stretches in the car, I tend to brainstorm, review to-do lists for work and home in my head, and just try to relax by listening to good, old-fashioned radio. Now, for a creative PR person such as myself (imagine me patting myself on the back right now), it is easy to see how today's song lyrics could be twisted to apply to my work, my teams and the PR industry. Take for instance, my prior blog “Carpe PR Diem: Seize the PR Day!,” in which I discussed how a song from a cartoon applies to the PR world. Well, for the past few months Jason Mraz's song “I Won't Give Up” has also struck me as a perfect theme for any PR pro. Think about it – PR is about persistence, about persevering and pushing through the barriers to get the results our clients or our companies need and expect. This song should be an inspiration to PR professionals alike that we “won't give up!” We should be inspired by these simple words: “ … and in the end, you're still my friend at least we did intend for us to work, we didn't break, we didn't burn we had to learn, how to bend without the world caving in I had to learn what I got, and what I'm not and who I am.” We have to continually learn how to hone our talents, learn what we have to give to ourselves and our clients or companies, and strive to be the PR professionals we know we can be. So, yes, you may think I am reading into these lyrics too deeply or find it strange that I take a popular song and twist it into an inspirational PR thought of the day. But it is these little things that give us the inspiration and the passion to continue our PR efforts and advance the profession. What inspires you to persevere in your PR career?
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