By: Courtney In 2015, more than 205 billion emails were sent and received per day. According to the Radicati Group, this number will continue growing in the next few years – it’s projected to reach 246 billion by 2019. Email is the preferred form of business communication, a widely used marketing channel and a leading form of personal communication as well. Faced with these towering figures, every time marketers employ email campaigns, they’re working to cut through a sea of noise and connect with a fatigued audience. However, adtech and marketing industry leaders prove every day that reaching the right customers is possible – as long as you’re engaging them personally with messages intended for individual audience members. Emma, an email marketing innovator, is a perfect example of a company committed to helping modern marketers leverage email to amplify marketing campaigns and connect with their varied audiences. Emma recognizes that marketers need to craft experiences their customers want to lean into, and that smart marketing should feel natural, not forced. The company also knows that even in the business-to-business (B2B) world, the people writing and reading messages are just that – people – and elements like personalization, streamlined design, hyper-targeted content, smart automation and conversational language are powerful tools for reaching customers. Marketing success hinges on brands reaching the right people at the right time with the right message. There’s no better way to achieve this balance than by using Emma’s rich analytics and precise tools to better understand subscribers’ preferences, then delivering a tailored brand experience to a customer’s inbox at exactly the moment she has time to open a new message. Email shouldn’t be treated as an afterthought to your marketing efforts; it must be centric to your overall strategy in order to produce results that move the needle. Used correctly, it’s the best way to put your marketing budget to work. Learn how one marketing technology provider influenced a new market through PR strategies.
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