Meet Metis’ New Faces in PR

July 3, 2012

Get excited – the Metis team is expanding. Are you ready to meet our new agents of influence?

Formerly a journalist and editor, Michelle Barry is as versatile as it gets. You might even pass her driving the Mom taxi or see her jamming with her band on the weekend. When asked what her number one PR rule was, she referred to a Patrick Swayze line. No, she doesn't care if anyone puts baby in a corner but she does advise that you …

#1 PR rule: “Be nice. Until it's not time to be nice.”

Follow Michelle on Twitter: @MichelleMediaPR



Justine Boucher works with our cleantech clients and helps the world get greener. On the weekends, you'll find her catching action movies, trying new restaurants or watching Zombie shows while keeping up-to-date with social media by pinning recipes to Pinterest.

#1 PR rule: Customization is king. Tailor your story to your audience.

Follow Justine on Twitter: @JustineBoucher



Happy to be back in Boston after spending a couple of years in Connecticut, Sylvie Tse is expanding her career into the technology PR space. If you happen to be in Hong Kong in October, be sure to see Sylvie while she visits the place where she took her first steps.

#1 PR Rule: Since you're representing not only yourself, but also your organization and your client, be as close to perfect as possible—proofread everything. Spell check is not enough.

Follow Sylvie on Twitter: @SylvieTse


Always interested in PR, Emily Russe is making her professional PR debut at Metis. Formerly a dancer in the Boston Ballet, Emily is the newest ballerina on the Metis team. Don't be surprised if you see her on the Cape relaxing or bartending at a local restaurant.

#1 PR Rule: Keep the human element first priority.

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