By: Erin Earlier this year I attended HubSpot's User Group Summit (HUGS2011) in Boston. My favorite session was led by former New York Times Journalist-Turned-AdSense-Google-King-Turned-HubSpot-Content-Preacher Rick Burnes. His session, “Taking Content Creation to the Next Level” combined humor and innovative ideas to illustrate how blog owners can make their content shine. The takeaways that most resonated with me was the idea that trying lots of things works well. Rick provided the five blogging food groups everyone should remember when serving readers a healthy portion of blog content. The Try Lots of Things Diet: 1) Raisin Bran content: The basic, everyday content that you can dish out quickly
Don't do too many of these as you might lose trust
Everyone needs a balanced diet, even organizational blogs. How do you create this healthy, active blogging lifestyle? MIX IT UP. Rick recommends experimenting with different blogging styles and determining what works best for your company. No matter your blogging level, it's always a good idea to incorporate as many of the blogging food groups into your monthly calendar as possible.
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