Blogs are fantastic. One of my favorite things to do is read and coast the information superhighway in search of great content, writers and people. Lately, I've been perplexed by the “business” approach to blog commenting. It is nice to comment on someone's blog, regardless of whether you love it or hate it. However, posting a comment is not a way to plug your company or service, no matter how relevant or on topic you feel it is to do so. Even those who read the comments glaze over the propaganda or just smirk when they see such an obvious attempt to sell – well, at least this blog reader does. My advice is to post a blog comment the way you would speak with your Mom –provided you have a relationship with her and are not hurting because you use wire hangers – polite, honest and easy. You need to sell your company by offering advertising-free comments by making an effort not to sell. You are already one step ahead by taking the time to read and write to your favorite bloggers, so why waste the opportunity to genuinely connect with them? You have already jumped in when you post a comment. The blogger knows their post inspires you when you leave a comment, so they are already baited. Why not just “unplug” and then hook them? If you must, keep your company name in your signature so you can begin the relationship with a positive start.
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