Get Yourself on TV: Broadcast PR Benefits

April 10, 2012

It's easy to overlook broadcast media opportunities for a variety of reasons. You might not be comfortable speaking on television, or you might think it's impossible to secure a stint on air. Broadcast media can produce results that print media can't, so stop doubting yourself and start preparing for these opportunities. Here are some of the rewards you'll get in return:

  1. Connections and networking: Appearing on a broadcast show helps you meet new people outside of the print publication world and widens your list of media targets. Making new connections results in more opportunities to get your message out.
  2. No word count: An on-air segment allows you to say exactly what you want without worrying about the word counts that regulate print opportunities. On TV, you can be clear and concise, but also complete. Metis client Mark McGough, CEO of Ioxus, recently appeared on NBC's Press: Here with reporters Kym McNicholas of PandoDaily and Jon Swartz of USA Today. He was able to discuss how to make electric vehicles more prominent -- without the constraints of the word count he would have faced in print.
  3. Audience expansion: Although trade publications are great for targeting specific readers, there's not much diversity in their respective audiences. A broadcast show is likely to reach different segments, enticing a variety of viewers to tune in.
  4. Simple demonstrations: We've all heard that most people are visual learners. It's difficult to demonstrate how a product works on paper. With a broadcast appearance, product demonstrations are simple, making potential customers interested instead of frustrated.
  5. Credibility: Doing an on-air appearance usually means you'll be speaking with a host, an industry expert or an audience member. Whoever it is, they'll ask questions and there won't be time for you to search for the answer. Instead, your quick response will demonstrate that you know what you're talking about.

Download our media interview guide.

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