By: Katie After some convincing, most executives understand why their businesses should be on Facebook. The old argument was, “none of my customers are on Facebook.” Well, actually, they are. And, if you don't believe it, here are some statistics to prove the point:
There are more than 800 million active users (Your customers really aren't part of that?)
The average user is connected to 80 community pages, groups and events
More than 2 billion posts are liked and commented on per day
Now that we've moved beyond the why of Facebook, let's focus on how to make it work for your business:
Be authentic and personal. This is not an advertising platform. This is a platform for engagement with your constituents. Share a mix of industry fodder, company, product and customer updates, and content that displays the human side of your business (think photos of the office outing, humorous articles, any philanthropic efforts, etc.).
Follow the science of social media timing (originally published by HubSpot in a webinar, The Science of Timing), which is based on monitored audience behavior and suggests posting updates every other day, at noon, and on Saturdays for maximum exposure.
Don't be afraid to include other companies in your updates. Link to them in your status updates so that they are alerted to your shout-out in order to promote a synergistic fan page relationship, as well as further interactions between both companies, on or off Facebook.
Interact on other Fan pages. Create a list of companies that you endorse, or that are your customers, partners, integrators, etc., and make your fan page a fan of their fan page. (Say that five times fast!) Track for relevant updates where your company can be a part of the discussion. Not only will you foster (or create) a relationship, but you will become visible to all of their fans, only increasing your visibility in that network.
Start your Facebook efforts with 10 minutes each day, and keep it up. Set goals for your page and check the weekly e-mail updates sent from Facebook to track for success.
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