Building Better Businesses By Doing Common Things Uncommonly Well

January 24, 2011

By Courtney
It's archaic, I know, but I still use a Franklin Covey day planner. Yup, real pen and paper. I use additional, more high-tech tools, such as and Backpack, to stay on top of things and collaborate with my teams. But for my own ongoing to-do lists, I still use pen and paper and it works for me. Every day I am greeted with a quote at the top of each page that make me think for a minute each morning about something other than the tasks ahead.
Take today's for example:
“The secret of success is to do common things uncommonly well.” – John D. Rockefeller
Reading it as I start my day makes me stop and think about things for a minute. Long before Jim Collins' hedgehog concept in Good to Great and Tony Hsieh's philosophy around customer WOW, John D. Rockefeller had a similar philosophy. Simple but powerful. At Metis, we live by a similar philosophy, and we're crystal clear on what common things we do uncommonly well.
All our past, current and prospective customers have heard us say, “We don't have any magic bag of PR tricks that other agencies don't have, but our approach is different than most PR firms'.” How is it different? We do what Mr. Rockefeller suggests; we do common things uncommonly well. We don't make promises we can't keep. We do not “bait and switch.” We become a part of your team. We get answers. We are proactive. We don't miss deadlines. We understand your business, competitive landscape and industry influencers. We meet the goals we set.
It's as simple as that. No frills. Common concepts done uncommonly well.
We think it works. If you need evidence, just consider that our business is more than 90 percent referral-based since our founding in 2005. Think about it.
What common things do you do uncommonly well?

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