Two Boston powerhouse technology companies, HubSpot and Brightcove, are teaming up to partner on video analytics. Video analytics from Brightcove, which delivers internet video for big brands and media companies, is now available within HubSpot’s software to help organize content marketing efforts. In a joint statement, the companies told the Boston Business Journal, "HubSpot customers using the integration can score leads of those who watch 75 percent of a video higher than those who watch 25 percent and then send a specific follow-up email to each set of prospects based on the video that was watched."
Here’s what else happened in the Boston startup community this week:
Can't quite give up the pen-and-paper writing experience, but tired of your notebooks gathering dust in the corner? BostonstartupRocketbook developed a reusable notebook that combines the look and feel of a traditional notebook with cloud-based technology. The company received $1.8 million in funding through its Kickstarter campaign and another $430,000 through Indiegogo's InDemand platform.
The National Academies of Sciencesreleased a report in November warning that “insufficient or inconsistent data and studies” have left those with food allergies casting about for answers. Several Boston-based companies, many with networks tied to local academic and medical centers, launched non-medical alternatives to help the more than 15 million Americans who suffer from food allergies better maneuver through life.
Boston-based Drizly, once known as the on-demand delivery app for alcohol, recently shifted its strategic business model to show shoppers different prices on the beer, wine and liquor that they’re looking for at their neighborhood shops, along with different delivery or pick-up options. The pivot is supported by investors Polaris Partners, which leads Drizly’s Series B round, bringing the company’s total funding to $17 million.
The Food Loft, a Boston co-working space designed for foodstartups, launched this week. Casey Hogan, community manager of The Food Loft, told BostInno, “There is no shortage of thriving food businesses here – supply is not the problem. So, we set out to bring together leaders of these top food companies, investment funds and service providers invested in helping food companies to give food entrepreneurs a place to go when they need experienced food people to help them work through problems or reach their next milestone.” Active mentors include Nick Rellas of Drizly, Bob Stringer of Edible Ventures, Andy Levitt of Purple Carrot, and Lisa Sebesta of Fresh Source Capital, among others.
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