As Photojournalists Leave, Demands on Reporters Rise: How PR Can Help

June 22, 2013
 

By: Kyle
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Everyone's had the experience of taking on additional duties at work. Whether it's covering for a sick co-worker or trying to meet a fast-approaching deadline, job responsibilities rarely remain static. But imagine if your boss were to tell you that moving forward, you'll be taking on the entirety of another employee's job. Oh, and that job happens to be completely different from your own.
This is the situation that reporters at the Chicago Sun-Times found themselves in last week after learning that the entire photography staff was being let go, and they would be responsible for handling photo content for their articles. Reporters were reportedly asked to attend “iPhone Photography Basics” training. The reaction was swift, asSun-Times photographers and writers employed physical and digital protests to express their reaction.
As newspapers reel from the one-two punch of digital news and the rise of social news platforms such as Twitter, those journalists who remain in traditional roles are being asked to do ever more with increasingly less. Public relations professionals know how busy reporters already are, and we respect the pressures that they are under. It is all the more important now that we remain considerate of reporters' time. By making sure that what you pitch is relevant and valuable before you contact reporters, or providing them with useful resources like background information and photos, you can save them time while simultaneously building better relationships.
What resources do you share with reporters to help facilitate stories?

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