Achieve success: Lead your company through OGSM strategy

January 22, 2013

By: Rachel
As a business leader, are you motivating your employees and pushing your company toward success? Do you have a clear, measurable place you want to be in five, 10 or 20 years? BzzAgent's Dave Balter addressed these questions during the class he taught at one of Boston's hottest startup educational resource centers,, where an eager group of entrepreneurs came out to hear him speak.
Dave's first piece of advice to the attendees was to focus on their companies' medium and long-term plans. Doing so dictates a business's short-term success, as the ultimate goal is always in sight. By taking a top-down cascade approach with a plan for objectives, goals, strategies and measures (OGSM), you will be well on your way to success.
This is a brief run through of the steps necessary to create an OGSM plan for your own company, but you can see all the details here.

  1. Start by defining your vision for the company and identifying an over-arching objective.
  2. Define two to three objectives that overlap the corporate mission.
  3. Create two to four goals for each objective. These should be quantitative goals that will help you confirm if you achieved your objective.
  4. Develop at least one strategy for each goal that defines how you will achieve it.
  5. Finally, you need to define two to four measures per strategy. These measures should address the question: Is your strategy working?

Once your strategy is developed, share it with the entire company and open the floor up for discussion and debate. Because all employees are in some way responsible for the business's growth and success, they should be aware of the strategy and provide their input.

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