A (Visual) PR Trend: Infographics

November 8, 2011

By Rachel
In the digital era, readers are presented with more content than they can possibly consume. Forget about reading a five-page summary of the results of a new study; people simply don't have the time. They want the most important facts, presented quickly and simply. Well, here come infographics to the rescue. Infographics, or informational graphics, combine statistical data with images to create an eye-catching display that delivers a lot of information, fast. They are all the rage in the PR world.
There are infographics created on every subject – from the Emmys to the Internet in 2015 to resumes.
Ivan Kash even created an infographic of infographics to show the top trends in data visualization:
By inserting collected data into a visually pleasing design, companies automatically have an advantage in getting their content read and remembered. Studies have shown that about 83 percent of human learning occurs visually.
With tools such as Visual.ly, StatPlanet, and Google's Public Data, creating your own infographic can be a simple process. As with all PR campaigns, it is important to remember who your targets are and the most important information you need them to see. Also important is making your infographic of high-enough quality. A few common mistakes include poor design or lack of visual data representation, an overly self-promotional focus, wrong length, a Flash requirement and a lack of data citations. Overcome these issues, and you'll increase the likelihood editors and readers will take note.

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