Becoming a public speaker can set you up as an industry leader or get you in contact with executives who can help you further your business and build your network. While public speaking is certainly advantageous, you cannot become a successful speaker overnight. Consider implementing these tech PR tips to help you get started.
Create a portfolio. When you try to line up speaking engagements, you may need to give proof of your previous work. You can't necessarily do this when you first start, but you should start building your portfolio now, so when bigger opportunities present themselves you are ready to take the leap. This technology PR tactic gives you the tools you need to market yourself as a public speaker. Your portfolio can include videos of your performances and testimonials from people who have heard you speak.
Start small. You have your eyes set on a new goal, so it may be hard for you to scale back your dreams. However, you need to start with small, local events before anyone big is going to hire you. Try setting up events with your local Chamber of Commerce. If that doesn't work, you can start your speaking career by hosting groups yourself.
Consider your expertise. Just because you want to become a public speaker does not mean anyone out there will want to listen to you. This is especially true if you don't have a topic you about which you are passionate and knowledgeable. Event organizers hire public speakers who can impart wisdom to the crowd. If you want to get hired, you need to speak about your experiences.
Use your network. Do you know someone who could hire you to speak? Even if you simply know someone who knows someone, use your network to start getting speaking gigs. Whether you're still in the start-small stage or looking for something a little more grandiose, the people you know can help you get in contact with people who can hire you.
Set your priorities. If you want to become a public speaker, you need to make goals for yourself. More than that, you need to set aside time to start working toward those goals. This means creating lists of topics you can talk about, making general outlines and finding venues at which you can speak. Because you have other irons in the fire, you need to be sure to set your priorities in public speaking or you will never meet your goal. Creating a speaking engagement plan can help you set your priorities.
Build a social presence. Use technology marketing to make a name for yourself. You can do this by taking videos of your talks, asking vendors to write a review of you, keeping lists of where you've talked and tracking how many gigs you've had in a year. With this information floating around on social media or your website, more people may get interested in hiring you.
If you want to gain success as a public speaker, you need to properly use tech marketing to promote yourself. Find out how we can help you meet your goals.
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