In any industry, you need to build market awareness before you can grow and retain a customer base. Prospects need to know not only who you are, but what you’re doing and why before they’ll buy into your message. In a crowded space, such as cleantech, this factor isn’t just important – it’s critical.
However, creating awareness is more easily said than done when you’re facing tough competition. After years of slowed investments, cleantech is on the upswing, filled with domestic and international companies focused on energy storage, solar power, renewable energy, green infrastructure and more. To cut through the noise, your company needs to become a reliable, validated resource with a clear message and market buzz.
We know the cleantech space, and we know how to move the needle within it. In the last decade, we’ve helped generate leads and lead market conversations for a variety of cleantech and energy clients. Our latest e-book shares the top findings and takeaways from that work, including how to:
Start market conversations, with or without frequent product updates
Identify the influencers that matter most to your customers (and earn their approval of your brand)
Grow your reputation as an expert in your space
Cut distracting details and create messages that resonate
Strengthen bonds with partners and analysts in your market
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