By: Nicole Technology is constantly changing, and as a result, organizations need to remain nimble to keep pace with the competition. But we all know it can be a challenge to keep up with the latest trends and even harder to anticipate what lies ahead. So, as we begin to close out 2015 (hard to believe, I know) we asked our SaaS and B2B clients what trends they predict will take off in 2016. Here’s what they had to say:
The Internet of Things (IoT) will change the way organizations communicate and operate. IoT is a game-changing technology that’s already gained traction in 2015, and it set to take off even further in 2016. This connected world will offer businesses cost-saving technology and improved productivity by increasing the numbers of mobile devices and Internet-connected appliances. From an employee management perspective, IoT offers organizations the opportunity to allow employees to work remotely while still allowing IT the ability to remote access Internet-connected devices.
Big data will get even bigger. As a result of the increased volume of IoT sensors, the amount of data collected will increase exponentially. As a result, companies need to evaluate and decide how they will collect and analyze all the data in order to use it to improve their business operations. It will also offer businesses an opportunity to more effectively connect with customers and prospects based on more in-depth consumer profiles. This will revolutionize the way businesses operate.
Predictive analytics will continue to be more refined in 2016. Seventy percent of high-performing companies will manage their business processes using real-time predictive analytics or extreme collaboration by 2016, according to Gartner, Inc. In addition to just using vendor data, cutting-edge predictive analytics vendors are also marrying external data to get even more accurate buying signals from prospects and churn signals from existing customers.
A digital mesh will align apps and devices to specific roles and tasks. Gartner sees this digital mesh as an expanding series of devices, services, platforms, informational networks and individuals that integrate and provide contextual intelligence to enable greater collaboration. The proliferation of the digital mesh will lead to more ambient, contextually intelligent and intuitive app design over time, Gartner predicts.
Mobile will overtake desktop.Mobile accomplished big things this year. Google announced that mobile traffic overtook desktop traffic, and it began to phase out sites not optimized for mobile. Computers can obviously do more than mobile phones, but for the average user, a desktop isn’t necessary to do what they want, like gaming or video chatting. Even so, there are those who prefer to surf the Web on a laptop, but smartphones are a close second. In order for organizations to remain relevant and competitive, every interaction with customers needs to be optimized for both mobile and desktop use.