Jeff Zwelling, former CEO and co-founder of Convertro, had realized his company was ahead of its time. With a goal to educate the market about marketing attribution technology, Metis leveraged Zwelling’s experience as a serial entrepreneur, inserted Convertro into timely conversations via the company blog and top-tier publications, and helped establish Convertro as a thought leader in the attribution field. As proof, AOL acquired Convertro in 2014.
“Working with Metis is like printing money.”
– Jeff Zwelling, chief operations officer of ZipRecruiter and former CEO of Convertro
Results
Convertro named a market leader by the Forrester Wave
$101million
Acquisition by AOL
Coverage in Business Insider, Forbes, Bloomberg TV, the Wall Street Journal, The Next Web and more
