Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

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By Jessie Moog Nearly every company shares a common refrain at its quarterly meetings: “How can we improve our sales rates?” To answer that question, it helps to look back at the evolution of sales and marketing in the corporate world. Years ago, they were segmented processes. Now, as the landscape...

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By: Ali If your Thanksgiving was anything like our team’s celebration, you’re still recovering from the most delicious holiday of the year. We’re giving you this week’s startup news in the most easily digestible format around - a list. Read on for top stories about local entrepreneurs and...

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  By: Cathy It takes a lot of coordination to make sure the local franchise of your favorite coffee shop, restaurant or retail outlet delivers the same experience you’d find if you visited another location across town or across the country. It’s been a long-standing battle for large chains to keep...

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By: Linda The data center industry is always evolving, with new trends emerging on what seems like a daily basis. And this year was no different. As our data center clients prepare for another year of evolution in the industry, they shared with us a few predictions of trends that will pop up in...

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By Jessie Moog Here’s an exercise: Open the closest book within your reach. Read a few pages, and then draft your own paragraph in the author’s voice and style. Now, read what you’ve just written. What kind of audience would connect with this style? As a content creator, you read, write and edit...

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By: Ali There was a lot going on this week. It was a bit tough to choose what made the cut here, but our first piece of news, featuring a former Metis legend, was a no brainer. In fact, it’s so exciting that I’m skipping the rest of this preamble and getting right to the good stuff. BetaBoston: ...

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By: Courtney If you want to get a feel for how many hours we spend on our smartphones, you don’t have to look much further than your commute into or out of work. Whether you’re sitting in your car at a red light, riding the subway or walking down the street, chances are good that someone near you...

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By Jessie Moog When companies in your field constantly introduce new products and services, it can be hard for your organization to take its customers by surprise – particularly when you’re business is rooted in the fast-paced tech world. However, on the rare occasion that your startup is launching...

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By: Rebecca In the 10 years since Metis opened its doors for business, there have been a lot of changes in this industry. To build true influence today, companies need an integrated communications approach, including a mix of media relations and content, inbound and social media marketing – all...

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The Content Marketing Institute recently rolled out its 2016 State of Content Marketing report, which highlights, as you may expect, significant trends in content marketing. Despite the overwhelming popularity of content marketing, very few companies consider their campaigns as effective as they...

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By: Joe Any commuter or Boston resident who owns a car is aware of one very frustrating reality: finding gas in Boston is quite the challenge. With only a few gas stations spread throughout the city, car owners are often forced to head outside the city to refuel. The hope of fueldrop is to prevent...

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You’re not the only one dreading that meeting tomorrow morning. Atlassian reports that the average employee wastes 31 hours in unproductive meetings per month, with the salary cost of unnecessary meetings in the U.S. racking up an annual $37 billion. For marketers, PR professionals and other...

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According to a new MoneyTree Report published by PricewaterhouseCoopers and the National Venture Association, venture capitalists invested $1.39 billion in Boston-area startups in Q2, compared to more than $1.06 billion in Q2 2014. Infinidat Inc. snagged the biggest deal of the year so far with...

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