Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

Ok, maybe don’t completely stop.

Stick with me. One email or one blog post or one press release is not going to win you the world. Sure, every step is something when you’re building your marketing. But, when you focus too much on tactical steps, you risk losing sight of the most important thing: ...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with founders who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...

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By Nicole Estrada There are plenty of managers, but few true leaders. Employers that can find someone with the qualities of both know they’ve hit the jackpot. I recently attended a management seminar, and the topic of leadership versus management sparked a conversation about the differences between...

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Recently, a friend pitched me a startup idea. It was awful. Not because he wasn’t dedicated to the idea or hadn’t thought it through, but because at its core, the concept had already been done.

The problem with being the Uber of your industry is that you aren’t Uber. You can’t break into the market...

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If someone asks you for one solution to a communications crisis, don’t answer – it’s a trick question. The resolution for a crisis situation is never black and white, and there’s rarely only one solution. Every variable and channel of communication must be evaluated. Ultimately, overcoming a crisis...

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By Joe Meloni One of the most beautiful things about the Internet is its ability to give a voice and a platform to people who didn’t previously have access to the spotlight. This idea rings true not just in today’s landscape of news, blogging and social media, but also for any brand’s content...

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By Kate Connors For many working professionals, President’s Day weekend can be a time to catch up on sleep or binge-watch the latest Netflix series. However, it also presents a chance to learn from our country’s former leaders and their words of wisdom. The Metis team is constantly reading about...

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The marketing industry is constantly shifting, and the way we share news is a prominent marker of this change. Obviously, the Internet forever changed the traditional press release format, creating a much wider audience for any given news announcement. Then in 2006, Todd Defren’s social media press...

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  By Kate Connors As children, we learn to embrace our individuality. As adults, we sometimes feel pressure to conform, but some of the most successful company leaders are those who break boundaries and dare to be different when others stick to conventionality. I recently attended the...

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By: Ali Keppler The first Startup Saturday of 2016 is upon us – we’ve all said it before and will say it again, but time flies. Last year brought plenty of excitement in the Boston startup world, and we have high hopes that 2016 will again raise the bar with new entrepreneurs, company growth and...

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If you’re not driving your PR and marketing plan with data, you probably know what it’s like to be frustrated by a lack of results. Your team might spend hours developing a beautiful new e-book, but when it goes live on your website, it’s not a hit among influencers. Where did you go wrong, and how...

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By Joe Meloni In Malcolm Gladwell’s book “David and Goliath: Underdogs, Misfits, and the Art of Battling Giants,” Vivek Ranadivé, former TIBCO software CEO and current owner of the NBA’s Sacramento Kings, discusses his introduction to basketball. Coaching his daughter’s team, Ranadive instituted a...

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By: Nicole For cybersecurity experts and analysts, 2014 was the year data breaches became a personal threat. With the loss of 56 million records in the Home Depot point-of-sale system breach and more security attacks reported than any ever before (a total of 783 for the year), data breaches were...

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