For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
For someone who spent a lot of her free time as a child writing (a sentence per page), illustrating (poorly, but nonetheless) and publishing (by sewing a cardboard cover around loose leaf papers), and for someone who later enjoyed writing countless journal entries as a teenager, a few fledgling...Read More
When the clocks fell back last month, I was finally able to take a step back and start really processing my first summer of running two, very different businesses — Metis Communications, a Boston-based strategic marketing firm I co-founded more than 11 years ago, and Mojo’s, a Cape Cod restaurant...Read More
I was formally trained as a middle-school educator - specifically, a science teacher. In the process of teaching, I learned some crucial lessons in marketing. I'm not sure how much time you have personally spent with 12-year olds, but let me tell you: they’re a tough crowd when you’re selling the...Read More
You’re angry. You just went to a high-rated restaurant that has been the talk of the town. Your food was expensive, as expected. It tasted excellent, but you weren’t blown away. You walk out of there scratching your head. What could have been better? Then, BOOM, it hits you.
I’m a ghostwriter.
I do plenty of other things as part of my job, but the core of my professional skill is the ability to take someone else’s ideas and point of view, and write them down in a way that people sort of, sometimes, seem to like. You might have read some of these words. They end up in...Read More
When you write a new piece of content, who do you picture as the reader? When you help your business development rep script a new phone pitch, can you picture the person on the other end of the phone?
If the image in your head is grainy and out of focus, it’s time to develop target buyer personas...Read More
How do you read?
You might be a print-book purist, like 38 percent of Americans; you might belong to the 28 percent of people who throw an e-reader or mobile reader app into the mix. Perhaps you identify with the quarter of Americans that didn’t read a book in the last year, but you keep up with...Read More
You know the magic that happens when you work with awesome people? We think it’s everything, and we love working with clients and partners who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about PR, marketing, the future of their industries,...Read More
The U.S. celebrates National Hispanic Heritage Month, held annually from September 15 to October 15, in honor of the men and women of Hispanic descent who have helped build our society and culture. The event began as Hispanic Heritage Week in 1968, encompassing the anniversary of independence Costa...Read More
Wedding planning is essentially a series of decisions.
Fall or spring? White or ivory? Band or DJ? Buffet or plated dinner? Veil or no veil? Should we splurge on envelope liners? What color bow tie should our dog wear in the custom fondant cake topper?
Most of these are relatively inconsequential...Read More
You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...Read More
The only race I ever ran took me over the finish line of the Boston Marathon. It was April 2012, two days before elite runners from all over the world traveled the 26.2 miles from Hopkinton to Boston, up Heartbreak Hill and down Boylston Street while thousands cheered. On the Saturday before that...Read More
“If you can’t measure it, you can’t manage it.” This classic business maxim is almost redundant in the modern landscape. Today, marketers can measure a lot – where prospects first engage, their journeys interacting on and off our websites, their incremental conversion experiences, the moment they...Read More