Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

Recently, a favorite CMO client of mine called in the middle of the afternoon during a busy day. She said, “Melissa, this is such a hard call for me. I’m so sad. I’m really going to miss working with all of you.” It was a client that had achieved the goal we had all set out to accomplish: an...

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Creating an amazing client experience is at the top of our priority list at Metis. We take it very seriously because the relationships we share with our clients are a crucial part in growing our business through referrals. For any service-based company banking on its personal connections as a...

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Months ago, a colleague forwarded me a link to a company that claims to have found the answer to every marketing team’s content creation woes: robots! The company says that, with the help of artificial intelligence, it can “generate” and “optimize” your marketing language (but not rid it of jargon,...

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Every Friday morning, a notification pops up on the top corner of my screen. It’s Basecamp, asking me, “Did you read an awesome article this week? Tell us about it and what you learned.” This automatic check-in encourages the Metis senior team to share some of the interesting pieces we read...

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“NFL…Brady”“Boston…home”“Unicorn…rainbows”“FanDuel…friend”

These were a few of the word associations Jason Robins, CEO and co-founder of DraftKings, made rapid fire when put on the hot seat by Sarah Hodges, partner at Pillar VC and co-founder of Intelligent.ly, during this week’s Leadership and...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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I usually pin myself as a social extrovert unafraid to spark up a random conversation with a stranger. My friends say I have solid intuition and gut instinct when it comes to reading and understanding people. So, networking should be one of my strengths, right? Wrong. I’m terrified of it. Sure, I...

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There is nothing worse than a night spent tossing and turning, trying to get to sleep. For me, the more trouble I have falling asleep, the more stressed out I become – I start thinking ahead to the next day and how painful every little task will be if I don’t fall asleep in the next 10 minutes and...

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Whether you’re a business owner, entrepreneur, manager or employee, you’ve probably heard some of the following statements: 

  1. What if I get my certification in X? It can help my career and also help us sell that service or product we’re working on.
  2. What if we change the way we collaborate? It will...
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As a kid growing up in the Midwest, I rarely witnessed family members change careers or jobs. My parents and grandparents lived in the era when employees were loyal to their first employers and often worked at those companies for their entire careers. However, in recent decades, the workplace has...

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Pizza. Beer. Wine. Super smart marketers. Beautiful Downtown Crossing, Boston. These are the ingredients for a great Wednesday night, and you’re invited.

On March 8th from 6:30 to 8 p.m., we’re hosting a panel of marketers to talk about how to create a successful marketing team, regardless of your...

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To many people, a crisis communications plan sounds more like a plot device from “Scandal” or “The West Wing” than something most organizations actually need. Crisis situations are for massive corporations and politicians, not emerging businesses and startups – right?

Wrong. An unexpected issue can...

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In Sunday’s Boston Globe, Correspondent Scott Kirsner dug into a phrase I hadn’t heard before: “virtue signaling.” He’d caught wind of it via Twitter, he writes, where it was getting thrown around as a critique of how businesses have responded to President Trump’s immigration and refugee ban....

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