Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

Every productivity article I’ve ever read, whether it’s geared toward content marketers or not, says to eat the frog first. Knock out the toughest thing on your to-do list before 9 a.m., and the rest of the day will feel like a treat.

I resist this advice.

I start my days reading. Part of the...

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You clicked, didn’t you? 

And yet, you could also argue that you’re sick of marketing predictions pieces, especially ones that claim to be earth-shattering, but are actually obvious. Starting in November, you see them, read them, then… start deleting them. You then become more selective by only...

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If marketers want to be successful in 2018, they need to start planning – now. We’ve all heard about the Internet of Things (IoT) over the last few years, and in the new year, it’s really going to shake things up. Why? We’re going to experience a massive increase in the number of digitally...

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If thought leadership is on your list of priorities, you’re living in the right time. Never before have individuals (and the companies they represent) had easier, more open access to broad audiences. 

Given the right mix of content strategy, creation and distribution, you can share your message...

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My daughter had been away at camp for two weeks when her counselor called with an update.

“Yes, she’s made lots of friends,” the counselor said, and, “No, the dining hall didn’t get hit by lightning – I don’t know why she wrote home and said THAT.” 

I know why – payback for our letters claiming the...

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As a marketing and sales leader today, you better know a thing or two about data. And, you better have the tools to be able to provide the right data to move your business forward. According to Molly Moriarty at Metis client Crimson Hexagon, CMOs will spend more in 2017 than CIOs. In fact, CMOs are...

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Blogging and vlogging are clutch when it comes to promoting authenticity for a brandIt’s a great way to get content in front of your audience but in a more personal, editorialized way. A recent study showed that 43 percent of millennials rank authenticity over content when consuming news. They...

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As you monitor your competitors, you may occasionally see them tout a new spot in a recent Gartner Magic Quadrant or land in a Forrester Wave report.

These reports typically assign ratings to companies within a certain group of technology products and services. Gartner, Forrester and other analyst...

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Webinars are a great way to educate your audience, but many companies fall into a bad habit and use this platform as a pure-play sales tool. It’s OK to leverage webinars for sales support, but they shouldn’t be a blatant ad for your business. The majority of viewers don’t attend webinars to buy –...

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Your customers don’t want to hear about you from you. According to a Forbes and Elite Daily report, 33 percent of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3 percent for TV news, magazines and books. They look to social media for an authentic look at...

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There’s no doubt about it – an analyst relations program can be powerful for businesses of all sizes, from startups to established industry players. 

Paid analyst relationships can be a great way to expand a company’s presence, through opportunities like co-hosted webinars. Even more importantly,...

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As a savvy marketer, at times it can feel like you’ve pulled out all the stops, but are still chasing the boulder when it inevitably slips backward down the hill. You’ve developed content, briefed industry analysts, conducted interviews with the press, attended all the right trade shows and...

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Consumer preferences and the popularity of social media have created a groundswell of influencers working with consumer brands to launch marketing campaigns. Brands win because they’re able to tap into the established authenticity consumers perceive from bloggers and social media personalities,...

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