Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

By Cathy Last Sunday's New York Times Magazine featured an article titled, “The Web Means the End of Forgetting,” and the lead focused on the story of a young woman whose teaching career ended before it ever began because of an ill-advised posting on MySpace. The Times' article is another example...

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Notes from the Intern's Desk:

By Elizabeth

Last month I attended an “EE Times Roundtable,” a presentation and discussion for PR and marketing professionals based on market trends, best practices and new techniques for engaging with engineers. EE Times is considered one of the go-to sources for...

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by Melissa Do you hear that pounding? It's social media banging down advertising's door. Old school metrics are getting knocked down and new methods for measuring the value of media campaigns are rising. Bang. Good-bye to the practice of counting eyeballs as the number one indicator of successful...

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Twitter is a great way to connect with people and stay updated with more news and information than you can possibly imagine. The opportunities are limitless on Twitter and so is the time you can spend living in the Twitterverse. Hours can quickly pass by as you read, talk and add your updates. Here...

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by Melissa The pervasiveness of Twitter has gotten even crazier the last few days. Is this the beginning of the “Electronic Revolution” as heard on NPR just this morning? As we watch the Iranian election news unfold, protesters are updating the world through Twitter and I keep thinking how powerful...

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Every day there are discussions about how important “relationships” are for PR executives, with extra emphasis placed on social media. So many experts talk about how now, more than ever, in this world of social media, relationships are so important. When were relationships not as important in the...

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by Sully If a blog is a shortened article, and a Tweet is a shortened blog, what could possibly come next? FLUTTER! And, it is hilariously frightening. Enjoy the below video and, ahem, be sure to follow us on Twitter... @MetisComm. [rev_slider TwitterWhatsNext][spacer height="20"]

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