Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

By: Kathryn If I had to make a guess, I'd say you have a Facebook page. You like your friends' posts, enter status updates, and upload photos or even videos. But you might not know how Facebook chooses what to show you first. The company uses a little-known algorithm called EdgeRank. Now, think...

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Since its recent launch, the social scrapbooking site Pinterest has witnessed explosive growth in terms of the number of users and the amount of referring traffic. (And, keep in mind that new members can only join by invitation.) If you're one of the few people who haven't yet heard about...

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By: Kathryn When you think of social media for your business, you probably think first of LinkedIn, Twitter, SlideShare or even YouTube. Facebook may fall to the bottom of the list. Many business owners look at Facebook as a platform for personal use rather than for companies. But with more than...

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By: Caroline

Getting feedback from your customers is essential. It's also a challenge. How do you reach them? How do you get honest, helpful critiques? A survey is a typical way to get this feedback, but in today's fast-paced world, the survey must be delivered in an atypical way. Optimize your...

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By Kathryn

Social media is part of our everyday lives. We check our personal Facebook accounts daily, share through Twitter and LinkedIn, YouTube and TwitPic. There is no limit to how we can socialize now. Yet, the way we communicate via social media creates a permanent record that affects our...

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By: Katie After some convincing, most executives understand why their businesses should be on Facebook. The old argument was, “none of my customers are on Facebook.” Well, actually, they are. And, if you don't believe it, here are some statistics to prove the point:

  • There are more than 800...
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  Image courtesy of Zimbio.com By Erin Rohr At 2 p.m. on July 6, President Obama went where no president has gone before. He stepped into the East Room of the White House and went directly to the podium to address the United States. However, instead of looking out to a live audience such as at a...

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By Mike We often run into clients who approach social media as simply a numbers game — how many followers do I have, and how many people like my brand on Facebook? But research suggests that fewer than 20 percent of visitors who like a business page on Facebook return after taking that action. To...

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By Mike

In my first entry discussing Dan Zarrella's webinar, “The Science of Timing,” I discussed his tips for making your Twitter activity as effective as possible. HubSpot's resident social media marketing scientist had similar advice for optimizing Facebook use:

  • Pages that posted links every...
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By Mike

Last week, I attended a webinar entitled “The Science of Timing,” hosted by HubSpot's Dan Zarella. The social media scientist presented research on the times that will result in maximum exposure for Twitter, Facebook and blog activity.

Throughout the presentation, Zarella kept coming back...

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By Peter At the Bridging the Gap Conference last Friday, I had the privilege of seeing some impressive names in marketing, including CC Chapman, Erik Qualman, Dan Zarrella and others. One of the talks, the “ROI of Social Media,” presented by Paul Gillin, was a real eye opener. I've heard sessions...

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By Cathy Om Malik of GigaOm spoke earlier this year on Tech Crunch TV about a website service that aims to “buy, sell and distribute quality news content.” The site, eByline.com, was founded last year in Los Angeles to serve editors working with under-resourced newsrooms. TechCrunch put this...

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By Peter It seems like only yester-decade that both academia and the “real world” frowned upon casual Internet use and social media tools. These were the days when our only form of online interaction was AIM, which had to suffice as our party-planning, gossip-slinging, awkward-flirting one-stop...

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