Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

By: Suzy BostInno's State of Innovation Forum brought together leaders from the marketing, education, mobile and retail e-commerce industries. Leaders from Karmaloop to Harvard Business School sat on panels and discussed the hot-button issues in their industries. For example, the marketing...

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By: Elizabeth     To speak in dating terms, Flickr and I have been on a long break. Sure, things were good between us at first. But, after a while, I found it wasn't meeting my needs. By that time, alternative options had appeared – younger, flashier, smarter and more social options. While I was...

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How did you find out about the Boston Marathon bombings? If it was through social media, you're part of the 25 percent of Americans who turned to social media for breaking news. Sites like Facebook and Twitter provided information about the attack right away; but how reliable is instantaneous,...

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By: Michelle Today, the Metis team joins hundreds of thousands of activists and individuals of all genders and backgrounds across the country to celebrate NO MORE Day. Created by a coalition of nonprofits, activists and community organizers, NO MORE Day is a full-day event and national movement...

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By: Elizabeth Twitter users will now need to be even more concise when including more than words in their tweets. Last week, Twitter officially reduced tweet length for tweets containing links. The popular social network first announced the coming change last December, at which time Mashable...

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By: Justine and Sylvie This month provided some learning experiences for public relations professionals thanks to the social media missteps of a couple of prominent organizations. We take a look at these cases and examine what happened versus the social media best practices that should have taken...

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By: Elizabeth Image source Social networking can be a great tool for finding job openings and keeping in touch with business contacts. However, if you're not careful, it can hurt you just as much (if not more) as it can help you. If used carelessly, social media can contribute to the loss of a job...

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By: Rebecca The anonymous street artist showed his face to a roomful of marketers at a country club meeting in late 2012. His audience was comprised of PR pros, advertising executives, graphic designers – creative engines who use their skills to spread awareness and grow business for clients....

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By: Sylvie Erik Qualman's “Socialnomics: How Social Media Transforms the Way We Live and Do Business” offers many lessons on embracing social media. Below are a few key brand-building tips to keep in mind, whether you're new to the game or a social media native: 1. Listen before you sell. To truly ...

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By: Sylvie In this world of “Socialnomics,” businesses have no choice but to participate in social media. Conversations happen with or without brands in the digital world; if they participate, companies have a much better chance of shaping the nature of those discussions. In order to succeed in...

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By: Sylvie It's no secret that social media has become ingrained in our daily lives over the past few years. In fact, a recent Edison Research report finds that in the past year, approximately 58 million Americans used social networking sites several times per day. This is 12 million more than in...

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By: Rachel At this point, most companies have a Facebook presence. But once you're on the social networking mega-site, how do you make it pay off? Follow these five steps to improve your returns and increase brand awareness.

  1. Engage – Don't get in the bad habit of talking at your fans. You want to...
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Guest blog by Curt Raffi For a long time, I've been interested in the intersection of technology and marketing. As the SaaS product marketing director at MetraTech Corp., I get a close look at how the software-as-a-service ecosystem works. In talking to our customers and stakeholders about...

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