Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

By: Linda Rosenblum and Nicole Estrada More than half of us are kinesthetic learners, and studies show that many of us process images faster than text. This is great to know for learning purposes, but what does it mean for the future of public relations and social media marketing? At Business...

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Whether you manage a brand’s social media profile or are trying to create your own social media persona, it doesn’t hurt to do a routine assessment and quality assurance test to make sure you’re on the right path. Is it time to update your social media strategy? Here are five questions to ask...

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by Admin

Is it time to dust the cobwebs off your PR program? Even in the season of ghosts and ghouls, you shouldn’t have to endure frightful PR practices. If your team is telling you terrifying stories about PR and marketing campaigns that can’t be measured, or the activity you’re seeing is so old school it...

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Let’s face it; social media is no longer limited to 140 characters. Twitter, Facebook, LinkedIn and Google+ are all adapting to become more visual platforms, and without adding a visual element into your social media campaigns, your hard work could fall by the wayside. Visual doesn’t just mean...

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It’s no secret that brands on social media must humanize themselves to attract and engage with larger audiences. Every year, April Fool’s Day provides an outlet for brands to show off their sense of humor, even if they’re reluctant to do so the rest of the year. The prankster holiday is over, but...

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While some CEOs argue that they are too busy to be on Twitter or think that posting 140-character messages is pointless, others know that communication is an essential function of their roles as company leaders and industry visionaries. Effective executives lead their companies’ brand perception...

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By: Rebecca If there is another industry shifting as much as the one that sits at the crossroads of PR, marketing, advertising and journalism, I don't know what it is. It seems that right now, every professional who deals in any kind of content is bumping up against her peers in industries that...

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By: Megan Social media engagement can communicate your brand's personality and boost interactions with customers and prospects. Instagram, Vine and newcomer MixBit are three mobile, social platforms that allow consumers and brands to interact through video, and the Metis team decided to experiment...

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By: Erin Last week, BostInno and New England Venture Capital Association hosted Boston mayoral hopefuls Marty Walsh and John Connolly at District Hall, the new “center of innovation” in Boston's Seaport. Fielding questions from the audience via Twitter, Stephen Kraus of Bessemer Venture Partners...

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By: Elizabeth So, you're pushing interesting, valuable content on Twitter, but no one seems to be paying attention. It might be time to try going for what we like to call “curiosity clicks.” What exactly do we mean by that? Think back to the last movie trailer you saw that really made you want to...

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By: Elizabeth Lately, it seems as though Zuckerberg and Co. are constantly rolling out new features. Most recently, they've kept the momentum up by adding two application programming interfaces that will allow select media organizations to monitor what is “trending” on Facebook. Media partners of...

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By: Elizabeth If you're a Snapchat user, you're familiar with putting an expiration time on your content. However, while images on Snapchat can only last up to 10 seconds, the new Spirit for Twitter allows users to set their tweets to disappear in seconds, minutes, weeks or years with a simple...

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By: Elizabeth When tackling your search engine optimization strategy, start organically. Your plan should include researching your target audience; generating awesome, original content; sharing and engaging across social media channels; and generating earned media. Once these pieces are in place,...

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