Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

Can you feel it?

Letters of intent are signed and players have been drafted. The marching bands are practicing formations. Bets have been made and fantasy teams compiled. Tom Brady is suspended (again). For months, our hearts and minds have been woefully deprived of America’s greatest treasure:...

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As marketing, advertising, social media and content strategy continue to evolve, capturing someone’s attention is harder than ever. Sometimes, even the internet seems to be working against you – 40 percent of customers bounce from websites that take even three seconds to load.

In this fast-paced...

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We all have different ways to unwind and relax – we even made a list of Metis employees’ favorite ways. Personally, I’m a video gamer. There aren’t many game types that I won’t play, but my personal favorite genre is multiplay online battle arena (MOBA) defend-our-base, online, team-centric games....

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It was about two years ago that the requests began piling on.

Can you design our wedding program?” “Any chance you could mock up a postcard with a map of Chicago for out-of-town guests?” “What about the menu? Can you design our menus?”

Oh, Canva. How you’ve changed my life.

You see, two years ago...

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Alarm’s set for 6:00 am. That’ll give me five minutes to snooze, ten to get dressed, and then at least 40 minutes of gym time before I need to hop in the shower and leave for work.

I tell myself this plan at night before bed quite often. I remind myself that lots of humans do this every morning....

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Like most forms of marketing, social media can be a challenge for some B2B brands. How do you talk about things like IT infrastructure, data center trends and sales analytics on Twitter while keeping the conversation fresh?

The more engaging and relevant a social post is, the more likely your...

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by Admin

By Joe Meloni Recently, Re/code reported that Twitter is working to expand its traditional 140-character limit – raising the bar all the way to 10,000 characters. Soon after the announcement, Twitter CEO Jack Dorsey took to, obviously, Twitter to demonstrate what the platform’s future might look...

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It began like any other Metis Takeout Thursday. We chose a restaurant, placed a group order on Doordash (a local delivery service), and eagerly awaited the arrival of our burrito lunch from Boloco. When said lunch arrived, however, there was a problem: Melissa, managing partner at Metis, found her...

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by Admin

By: Rebecca In the 10 years since Metis opened its doors for business, there have been a lot of changes in this industry. To build true influence today, companies need an integrated communications approach, including a mix of media relations and content, inbound and social media marketing – all...

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by Admin

By: Ellen In late September, LinkedIn rolled out its new employee advocacy tool, called Elevate, to the enterprise community. With Elevate, companies can give employees a seamless way to share content across LinkedIn, Twitter and Facebook – and then track the impact of those shares.

There’s a...

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You know a presentation is good when you’re too busy to live tweet about it. Throughout Larry Kim’s 45-minute INBOUND session, I took notes so furiously that I barely had time to look up at the hilarious slides, let alone share his social advertising wisdom with the Twitterverse.

Seriously – this...

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Back in middle school, it was tough to walk 10 feet without encountering a 24 x 36 poster with an Albert Einstein quote on it. I’m not sure what I learned in 7th grade science class, but I will always remember the popular Einsteinism that hung at the back of the classroom: “Insanity: doing the same...

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The biggest value an agency PR partner can add to your business isn’t sheer manpower, as pitches from some firms might lead you to think. It’s the deep well of resources that are only made possible by an agency setting, where multiple professionals in their fields pool their knowledge willingly and...

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