Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

After four months in a PR 101 college course, I was left with the impression that as a PR professional, my job would be to handle communication crises and position my clients favorably in today’s media landscape. While media relations is certainly a significant portion of my current internship at...

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When the Metis team learned that veteran CNN reporter Peter Hamby was joining Snapchat as head of news, our brows collectively furrowed. The question on our minds was clear. Are we supposed to care about Snapchat now? Just last year, the question itself seemed unlikely. Snapchat was a place for...

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by Guest

By Loretta Jones, vice president of marketing, Insightly

At least once a month, I get an email from a customer who wants to play a part in our marketing efforts. As a business, our reason for being is better customer relationships, so those emails offering to help spread the word about Insightly...

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Every year – around the time when the snow starts to melt, the sun stays out later, flowers start to bloom and animals that were in hiding all winter come back out – the travel bug always seems to reappear and bite me. As I prepare for my first trip of the year, I’m realizing many lessons from...

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by Guest

By John Donnelly III, former senior vice president of global sales and marketing, Crimson Hexagon

Whether your business is an early-phase startup or has a decade of experience under its belt, a solid analyst relations program can provide great value in terms of market awareness and validation....

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by Admin

Storytelling has been popular pretty much since our cave-dwelling ancestors were drawing pictures on stone walls to tell each other about their days. Today, “storytelling” is an inescapable business buzzword, one that is deeply entwined into the trends around content marketing. If building a new or...

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Starting out in a new public relations sector can be daunting. It’s a whole new landscape to understand with different target publications, industry terms and key players. Coming from a consumer PR firm, I was excited, but nervous to transition to the technology sector. However, my internship at...

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An email made the rounds among our team Monday night announcing news that probably sparked the same level of shock throughout journalism, technology and marketing circles as it did for us. Gigaom, a well-respected technology blog staffed by talented reporters, was closing – immediately. The site,...

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As an avid follower of popular culture, I view the Grammy Awards as a favorite event to watch, from the red carpet to the performances to the winners and the after-parties. As I watched the 2015 event, I couldn’t help but think of how the Grammys can offer marketing tips and best practices to...

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by Guest

By Devlyn Coelho, director of corporate marketing, DataGravity

Not everything that matters to your company is newsworthy. That doesn’t mean no one will care or pay attention to your non-news. If your company won a (lesser-known) award, hired a (non-executive) employee, made a (less-than earth...

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Taylor Swift had a major year in 2014, and you probably still have “Shake It Off” stuck in your head right now. Part of Taylor’s success comes from her steadfast adherence to her beliefs about the music industry and her dedication to her fans, which are two lessons any brand can apply to its own...

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by Admin

A good source is better than gold to a reporter, and earning the reputation for being such a source can be a huge boon to a company’s PR and marketing efforts. Before your executives speak to the media, make sure they’re trained in the art of giving a great interview. That means they should not...

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As an entrepreneur, you put your heart and soul into launching your startup. You are like a parent who raised a child, and now it is time for her to enter the real world. As amazing as you think she is and as much as you want to protect her, it is now time for her to stand on her own. Once your...

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