For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
By Jessie Moog Nearly every company shares a common refrain at its quarterly meetings: “How can we improve our sales rates?” To answer that question, it helps to look back at the evolution of sales and marketing in the corporate world. Years ago, they were segmented processes. Now, as the landscape...Read More
Talk to enough entrepreneurs, marketers and executives, and eventually you’ll hear all kinds of scary stories about bad PR. Too many companies get burned by poor public relations practices, when what they expect – and need – is integrated, measurable, meaningful communications strategies and...Read More
By: Rebecca In the 10 years since Metis opened its doors for business, there have been a lot of changes in this industry. To build true influence today, companies need an integrated communications approach, including a mix of media relations and content, inbound and social media marketing – all...Read More
Your business wouldn’t exist without its customers, and spending some time listening to them discuss their day-to-day challenges can reveal new ways you can help them.
Recently, I listened to a webinar sponsored by Workfront and Content Marketing Institute, featuring Jay Acunzo, vice president of...Read More
You’re not the only one dreading that meeting tomorrow morning. Atlassian reports that the average employee wastes 31 hours in unproductive meetings per month, with the salary cost of unnecessary meetings in the U.S. racking up an annual $37 billion. For marketers, PR professionals and other...Read More
Whether your CEO is a first-time founder or an experienced executive, chances are better than even that she didn’t rise to her position by way of the PR department. If your chief executive’s background is in product development, sales, engineering, finance or some other specialty, you might find...Read More
Disclaimer: it has taken me a lot of juggling and reprioritization before I could sit down and write this time management blog post.
Things move quickly, and you have to constantly pivot when you work in PR. If you can’t do that and you lack time management skills, you’ll quickly fall into a...Read More
By: Courtney My niece is turning into a pretty serious soccer player. Her team travels to games throughout the season, and I know it boosts her confidence to have her fan club on the sidelines. I do my best to get to a few of her games a season. But because aunts, uncles, parents, grandparents,...Read More
You know you’ve worked in an industry long enough to own it when you find yourself drawing parallels to your professional life during off-hours. Halfway through the summer, I’ve been making up for my hours spent hibernating last winter by traveling to new cities, living out of a suitcase and...Read More
By: Erin One of the hardest things we do as a business is search for, hire and retain “A” players. Attracting top talent is the biggest challenge for most companies, especially those focused on growth and exceptional service. In the market for making hiring easier, ZipRecruiter is a game-changer...Read More
Back in middle school, it was tough to walk 10 feet without encountering a 24 x 36 poster with an Albert Einstein quote on it. I’m not sure what I learned in 7th grade science class, but I will always remember the popular Einsteinism that hung at the back of the classroom: “Insanity: doing the same...Read More
By Dennis Flynn, director of corporate marketing, Maxwell Technologies
I have never worked as a long-haul trucker. I don’t know what it feels like to spend days on end staring at not much more than the open road, and I couldn’t tell you about sleeping in the back of a rig, hoping its battery would...Read More
A theme I heard repeatedly at last week’s Content Rising conference in Boston was one that’s been echoed in many places recently: sales teams have lots of wishes and dreams focused on content. At the event, which focused on brand storytelling, sales leaders from ADP payroll services and Fidelity...Read More