Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

If you’re in B2B marketing, you’re probably familiar with account-based marketing (ABM). The concept is simple: ABM shifts marketing and sales teams’ focus toward researching and targeting a specific account, instead of individual leads. Decision makers can close deals more rapidly by targeting...

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Trade shows are a whirlwind from preparation to execution. You apply for speaking opportunities, book your flights, plan your schedule, find out which of your contacts you’re likely to see and block time for meetings over coffees and dinners. When the convention actually rolls around, your activity...

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By Rebecca Nadeau

I was five and alone when I got on a plane for the first time. I remember flight attendants handing me snacks to keep me entertained, and holding my hand as they guided me during the layover. I don’t remember being afraid. I’d like to think that I relished the moment of being a...

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I’m a sucker for brand loyalty. I’ll choose Starbucks over Dunkin Donuts every time – and pay the extra dollar – because D&D has served me too many watery coffees to count. I troll Madewell for online sales because its clothes fit me, even as I remind myself to stop supporting fast fashion. I was...

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One of the most potent forms of B2B marketing is the kind your happy customers do on your behalf. Whether it’s through social media, public relations, content marketing or other forms of outreach, word-of-mouth testimonials move the dial for sales teams. So what does that mean for companies whose...

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When I was growing up, my dad worked in sales. Trade shows were a big part of his job; today, he jokes about how he doesn’t feel well-traveled, yet he knows the interiors of global convention centers by heart. Every time he’d come home from a show, he’d give me a tote bag filled with the company...

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In any industry, you need to build market awareness before you can grow and retain a customer base. Prospects need to know not only who you are, but what you’re doing and why before they’ll buy into your message. In a crowded space, such as cleantech, this factor isn’t just important – it’s...

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If someone asks you for one solution to a communications crisis, don’t answer – it’s a trick question. The resolution for a crisis situation is never black and white, and there’s rarely only one solution. Every variable and channel of communication must be evaluated. Ultimately, overcoming a crisis...

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by Admin

By Kate Connors For many working professionals, President’s Day weekend can be a time to catch up on sleep or binge-watch the latest Netflix series. However, it also presents a chance to learn from our country’s former leaders and their words of wisdom. The Metis team is constantly reading about...

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The most successful companies in your industry likely have a few things in common. They introduce new, innovative ideas to the space; they’re focused on winning and retaining happy customers; and competitors, end users and influencers alike recognize their work.

One way industry success and...

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by Admin

  By Kate Connors As children, we learn to embrace our individuality. As adults, we sometimes feel pressure to conform, but some of the most successful company leaders are those who break boundaries and dare to be different when others stick to conventionality. I recently attended the...

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by Admin

By: Harper Schmidt As every new year begins, PR pros set goals – for both our personal resolutions and our clients. During this process, we ask ourselves: How do we produce the best work possible? Is what we’re doing working? How can we pivot to reach higher goals than ever before? To build any PR...

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One of the things I love about working at Metis is that everyone on the team is a knowledge-seeker. We are constantly absorbing everything we can about our clients’ industries and the public relations sector. I am a firm believer that you can learn anywhere: reading a book, viewing a documentary,...

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