For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
There’s no doubt about it – an analyst relations program can be powerful for businesses of all sizes, from startups to established industry players.
Paid analyst relationships can be a great way to expand a company’s presence, through opportunities like co-hosted webinars. Even more importantly,...Read More
As a savvy marketer, at times it can feel like you’ve pulled out all the stops, but are still chasing the boulder when it inevitably slips backward down the hill. You’ve developed content, briefed industry analysts, conducted interviews with the press, attended all the right trade shows and...Read More
Consumer preferences and the popularity of social media have created a groundswell of influencers working with consumer brands to launch marketing campaigns. Brands win because they’re able to tap into the established authenticity consumers perceive from bloggers and social media personalities,...Read More
There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are four tips for boosting lead generation and accelerating sales through PR and media relations.
Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your partners. So, how can you...Read More
Picture this: You’re trapped in a large, stuffy convention center, aimlessly strolling up and down rows and rows of vendors’ booths. Suddenly, you’re bombarded by exhibitors chatting you up, while sneakily attempting to shove business cards, pamphlets and maybe some free swag (T-shirts seem to be...Read More
Recently, a favorite CMO client of mine called in the middle of the afternoon during a busy day. She said, “Melissa, this is such a hard call for me. I’m so sad. I’m really going to miss working with all of you.” It was a client that had achieved the goal we had all set out to accomplish: an...Read More
When Metis recently took home a Bronze Stevie Award, it seemed like a great opportunity to share tips about what it takes to win over a panel of judges– and why every company looking to boost visibility should think about an awards program. Our bronze award win was for communications or PR campaign...Read More
Many technology companies have speaking programs as part of their PR strategies, and let me tell you this: there are conferences aplenty. As my grandmother used to say, “There are more than you can shake a stick at!” For startups or emerging companies, one of the first things they want to do is...Read More
At the end of the day, there are a few truths that all of us PR professionals can relate to. (Coffee being essential to starting your day is one of them.) We’ve worked with a broad spectrum of clients, from startups to more established global technology players, and over the years we’ve collected...Read More
As a public relations professional, you’re always communicating with reporters, and in today’s digital world, it’s usually happening on a screen. Maybe you’re using email to tell them about your new launch, or responding to a question they asked on Twitter and letting them know your CEO is an expertRead More
There is nothing worse than a night spent tossing and turning, trying to get to sleep. For me, the more trouble I have falling asleep, the more stressed out I become – I start thinking ahead to the next day and how painful every little task will be if I don’t fall asleep in the next 10 minutes and...Read More
Last week, we held an awesome event on building a marketing foundation poised for growth. We had a few laughs, we ate some pizza, we played giant Scrabble, but most importantly we learned a whole heck of a lot from our four esteemed panel members. Representing the best of the best from companies...Read More